Pershing's Corporate Identity, developed by AdmCom, awarded the “Grand Prix di Pubblicità Italia"

27th October 2009. AdmCom won the “Grand Prix Brand Identity di Pubblicità Italia", with the Pershing - Moving Idea project.

For both the prestigious Italian yacht manufacturing brand belonging to the Ferretti Group and the communication agency, the award is confirmation of the expansion developed during a twenty year working relationship.

The Pershing - Moving Idea project kicked off at the end of 2006 and, during the three year period of building the brand coherence, comprised the redesign of the logotype, the coordinated institutional and corporate image and, more generally, use of integrated communications tools. Particular attention was paid to the “This Is More Than" event which, during the 2008 Salone del Mobile, celebrated the launch of the new Pershing 64' along the Naviglio Grande in Milan; to the “Surprising the Future" calendar; and to the initiatives undertaken both on line and within the digital sphere.

The award, now in its 18th year, acknowledges the value of strategies, communications coherence, and the brand and coordinated image set down to transmit and consolidate a corporate identity. The “Grand Prix Brand Identity" awards top brand identity and strategic design projects under the structural profile of visual communication. Simultaneously, it contributes to discovering and promoting new creative talents, providing companies with another instrument for choosing the right agency. The panel of judges was formed of top technicians from the visual communications sector and marketing directors from investing companies.

The awards ceremony took place on 26th October at the Executive Lounge in Milan. Maurizio Cinti and Sara Garagnani, CSO and Accounts Director at AdmCom, respectively, collected the award.

For further information:

AdmCom: Rebecca Rossi – tel 051 531580- 345 7151309 –email: r.rossi@admcom.net
Pershing Spa: Laura Vanessa Caboni – tel: 0721 956211 – email: laura.carboni@pershing-yacht.com