Tuesday, December 5, 2017

Pershing unveils new Owner Set by Poltrona Frau and celebrates the first 10 years of partnership between the two icons of Italian design and craftsmanship

Pershing unveils new Owner Set by Poltrona Frau and celebrates the first 10 years of partnership between the two icons of Italian design and craftsmanship The set of suitcases and accessories in Pelle Frau® “Meteorite” leather, created exclusively for Pershing, kicks off the initiatives to mark the tenth anniversary of a partnership that was also celebrated at the Cannes Yachting Festival 2017 with Pershing 9X. The fleet's new coupé, with a wealth of furnishings by Poltrona Frau, features a futuristic helm station co-designed by the two companies.

In 2007, the renowned Italian furniture and interior design brand Poltrona Frau made its déebut in luxury yachting as a partner of Pershing. The then latest addition to the fleet, Pershing 72, amazed enthusiasts with its fabulous interior design and a new, futuristic helm seat with grey leather upholstery. The entire project was the product of the collaboration between the technicians of the two companies, both located in the heart of the Marche region, in Mondolfo and Tolentino.

It was the beginning of an unprecedented partnership not only in the yachting world but also in the Italian industry as a whole. As everyone knows, sailing a Pershing is more like flying a fighter jet or driving a Formula 1 car, so why shouldn’t the level of comfort in the helm station be just as extreme?

Over the last 10 years, the two brands have developed a unique partnership, skilfully combining Pershing performance with Poltrona Frau style. This highly successful pairing reached its 10-year milestone in 2017, and to celebrate their long-standing and fruitful collaboration, Pershing and Poltrona Frau introduced some major new additions to their range at the latest edition of the Cannes Yachting Festival 2017, one of the world's leading yachting events.

The show saw the unveiling of the new Owner Set for Pershing yacht owners, a magnificent collection of one-of-a-kind suitcases, bags, trolley bags and other accessories made entirely in Pelle Frau® “Meteorite” leather and created exclusively for Pershing.

This stylish range of accessories was crafted by Poltrona Frau using top quality natural grain leather and designed with the idea that these unique accessories would express some of the brand's key elements: speed, dynamism and innovation.

Pelle Frau® “Meteorite” leather, featuring a mix of glossy and dull finishes and enriched by nuance mat tones in the grooves of the grain, has been hand polished on the grain surface to create the shining effect of pyrite (a stone with distinctive metallic crystals that change colour when exposed to the light).

With their sophisticated elegance, these precious objects tell the story of the brand and speak to the taste of those who own them.

The Cannes Yachting Festival also set the stage for the launch of another creation born from this ten-year partnership, where the international début of the fleet's new maxi coupé Pershing 9X also provided the opportunity to unveil before enthusiasts the stunning helm station of the fleet's latest yacht.

The entire helm station of this coupé featuring aggressive lines and outstanding comfort and, as always, created by the yacht designer Fulvio De Simoni in partnership with Ferretti Group’s Product Strategy Committee and its Engineering Department, has been co-designed by the Pershing and Poltrona Frau teams in collaboration with De Simoni himself, all working together to create a new masterpiece that has already captivated the yachting market.

This alliance, born ten years ago, has been extended to much of the fleet over the years, including Pershing 72, Pershing 64, Pershing 80, Pershing 92, Pershing 108, the legendary Pershing 115 and the more recent Pershing 74 and Pershing 82. The joint venture has made such an impact on the yachting and Italian design worlds that it has even earned a place in a museum. In the Poltrona Frau Museum in Tolentino (Macerata), home to the company's headquarters, one of the seats made for the Pershing 72 is on display as a genuine example of industrial art. And in the “Interiors in Motion” section of the Poltrona Frau website it is possible to view a rich gallery of the products the two companies have co-designed from 2007 to the present day.

All eyes are now on the future initiatives planned by the two companies for these 10th anniversary celebrations, and the new and ambitious projects to come.