home about yachts surface shipyard
Intuitive layout, improved user experience and special sections devoted to the brand's philosophy, products and news.14th February 2020 – Starting today, Pershing is offering a brand-new, electrifying sailing experience – also on the web. Is now online a new website which, thanks to a restyling curated by Craq Design Studio and developed by the PROSE agency, features striking graphics and an even more intuitive interface, in order to meet the needs of an increasingly demanding international public.The restyling was built on the new concept of “The Dominant Species”, an extraordinary evolution epitomising the core essence of the Pershing thrill, unleashing all the rousing energy of its eight incredible models, endowed with unparalleled style and state-of-the-art technology. The new site fully embodies the strong, decisive image representing this new spirit. The new www.pershing-yacht.com platform features contrasting colour effects, dominated by the colour Pershing Blue, elements of strong, wilful geometry and stark visual juxtapositions, while its on-scroll loading makes content viewing even more dynamic.The site is divided into four macro-sections, “About”, “Yachts”, “Surface” and “Shipyard”, designed to view the content in progressive order. The “About” section offers an overview of key information on the brand and its glorious historical heritage, on Ferretti Group and on its main partners. In the “Yachts” section it is possible to explore in detail the eight models in production and future projects. The subdivisions of both sections reflect the three cornerstones of the Pershing spirit: design, performance and comfort.News relating to fairs, events and the latest product presentations is grouped under the “Surface” section, while the “Shipyard” section features a collage of iconic images of the brand's production facilities.The site's layout was designed following a mobile-first approach, inspired by the possibility of literally “touching” the content for a simpler, more direct way of consuming it.www.pershing-yacht.com is presented as a platform with renewed content and style, featuring both refined design and strong personality, the epitome of a new communication style that will define the future of Pershing.Craq Design Studio Credits:Head Designer – Davide BaruzziDesigner & PM – Greta ParisiniContent Support – Pierre Maurice Reverberi Content Support – Elena Lanconelli PROSE Credits:Project Manager – Massimo SignoriniWeb Designer Specialist – Michele TabarraniSenior Software Developer – Luca Alessi
Category
Date February 14 2020
Share this article:
Share on:
© 2021 Ferretti S.p.A
Privacy Cookies
Credits
Privacy Cookies Credits
Num. R.I. RN04485970968 Capital stock €250.734.954,00 i.v.
Single-member company Ferretti International Holding S.p.A, via Irma Bandiera 62, 47841 Cattolica (RN)
VAT NUMBER 04485970968 R.E.A : RN - 296608
Concept Design by Craq Design Studio
Development by PROSE