The Pershing website steps into the future with its new concept: “The Dominant Species”.

Intuitive layout, improved user experience and special sections devoted to the brand's philosophy, products and news.

14th February 2020 – Starting today, Pershing is offering a brand-new, electrifying sailing experience – also on the web. Is now online a new website which, thanks to a restyling curated by Craq Design Studio and developed by the PROSE agency, features striking graphics and an even more intuitive interface, in order to meet the needs of an increasingly demanding international public.

The restyling was built on the new concept of “The Dominant Species”, an extraordinary evolution epitomising the core essence of the Pershing thrill, unleashing all the rousing energy of its eight incredible models, endowed with unparalleled style and state-of-the-art technology.

The new site fully embodies the strong, decisive image representing this new spirit. The new www.pershing-yacht.com platform features contrasting colour effects, dominated by the colour Pershing Blue, elements of strong, wilful geometry and stark visual juxtapositions, while its on-scroll loading makes content viewing even more dynamic.

The site is divided into four macro-sections, “About”, “Yachts”, “Surface” and “Shipyard”, designed to view the content in progressive order.
The “About” section offers an overview of key information on the brand and its glorious historical heritage, on Ferretti Group and on its main partners. In the “Yachts” section it is possible to explore in detail the eight models in production and future projects. The subdivisions of both sections reflect the three cornerstones of the Pershing spirit: design, performance and comfort.

News relating to fairs, events and the latest product presentations is grouped under the “Surface” section, while the “Shipyard” section features a collage of iconic images of the brand's production facilities.

The site's layout was designed following a mobile-first approach, inspired by the possibility of literally “touching” the content for a simpler, more direct way of consuming it.

www.pershing-yacht.com is presented as a platform with renewed content and style, featuring both refined design and strong personality, the epitome of a new communication style that will define the future of Pershing.


Craq Design Studio Credits:
Head Designer – Davide Baruzzi
Designer & PM – Greta Parisini
Content Support – Pierre Maurice Reverberi
Content Support – Elena Lanconelli


PROSE Credits:
Project Manager – Massimo Signorini
Web Designer Specialist – Michele Tabarrani
Senior Software Developer – Luca Alessi

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Date     February 14 2020

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